Clean Label: What it is and Why it Matters in Food
The term "clean label" refers to food products that have a simplified ingredient list, with recognizable and natural ingredients. Clean label products are gaining popularity as consumers become more interested in understanding the ingredients in their food and avoiding artificial additives. In this article, we'll explore the concept of clean labels and why it matters in the food industry. The exact definition of "clean label" can vary, but it generally refers to foods with simple, natural, and recognizable ingredients. Clean label foods avoid artificial flavors, colors, and preservatives, as well as other additives that consumers may find questionable. The goal of clean labels is to provide consumers with a more transparent and authentic food experience. The Importance of Clean Label: There are several reasons why clean labels are important in the food industry. Firstly, it addresses consumer demand for more transparency and natural ingredients. Consumers are m